Based on the YA novel by Jay Asher, 13 Reasons Why tells the story of a teenage boy named Clay, who finds a box of cassette tapes from his former classmate – and crush – Hannah. The discovery of the tapes takes on a dark and tragic turn because Clay finds them after Hannah has died via suicide. In the tapes, Hannah explains 13 reasons why she decided to end her life, addressing several of her classmates.
In the teaser, we hear Hannah as a voice-over. The trailer opens with her words: “I’m about to tell you the story of my life. More specifically, why my life ended.” As the video continues, we see her classmates reacting to the tapes, and then four words appear on the screen: “They all killed her.”
Though the story is based on a fictional novel, it’s an important reminder that the way we treat one another really does matter. For Selena, it is a story that demands to be told. She wrote in her Instagram caption that it is her “passion project”
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